Why Fight for Data Privacy?

Your personal data is constantly at risk of being shared, sold, or exploited. The consequences of this exposure range from daily inconveniences to serious threats against your safety and financial stability. Here’s a closer look at what’s at stake when your privacy isn’t protected and why it’s critical to fight for your data rights.

85% of adults want to do more to protect their online privacy

Everyday Nuisances

When marketers and data brokers obtain your personal information, they often use it for mass outreach campaigns, bombarding you with messages you never asked for. While these disruptions might not seem dangerous, they can add stress to your daily life and undermine your peace of mind.

  • Spam Calls and Emails: Your contact details, purchased from data brokers, are used for aggressive sales tactics or fraudulent schemes.
  • Junk Mail: Unsolicited promotions fill your mailbox, wasting time and resources.
  • Spam Messages: Your phone becomes a dumping ground for irrelevant or suspicious texts.
  • Robocalls: Automated systems repeatedly call, disrupting your day and potentially exposing you to scams.

Why it matters: These nuisances erode your personal space, making it harder to trust communications and focus on what matters most.

9 out of 10 American consider their online privacy to be an important issue

Compromised Privacy and Safety

People search sites aggregate and publish detailed personal profiles, making sensitive information about you easily accessible to anyone. This includes your address, phone number, email, workplace, and even your family members.

  • Stalking: Strangers can use these details to monitor your movements or contact you.
  • Doxxing: Your private information can be published online, exposing you to harassment.
  • Swatting: Publicly available details can lead to dangerous pranks, such as false emergency reports sent to your address.
  • Discrimination: Your political views, religious beliefs, or personal affiliations may be used against you.
  • Physical Harm: Individuals with malicious intent could use this information to cause real-world harm.
  • Blackmail and Extortion: Sensitive details about you or your loved ones can be weaponized for financial or personal gain.

Why it matters: Your safety and privacy are fundamental rights. The exposure of personal details through people search sites creates a direct risk to your well-being, both online and offline.


Cybercrime isn’t just about stolen data or financial fraud—it’s a direct attack on real people. From identity theft that leaves victims financially devastated to phishing scams that exploit trust, cybercriminals target individuals in ways that disrupt lives, damage reputations, and erode peace of mind. Whether it’s a family struggling after ransomware locks them out of their cherished photos or a person facing harassment after their personal information is leaked online, the impact of cybercrime is deeply personal. Protecting yourself isn’t just about security—it’s about safeguarding your everyday life.


Financial Difficulties

Your personal data doesn’t just stop at marketers and cybercriminals—it also impacts critical aspects of your financial stability. Financial data brokers collect and sell information about your credit score, online activity, and background, influencing decisions made by banks, insurers, and employers.

  • Increased Insurance Rates: Health-related searches or data can lead to higher premiums.
  • Loan Denials: Credit data, accurate or not, may prevent you from securing financial support.
  • Loss of Job Opportunities: Employers may use background reports to reject candidates based on incomplete or biased information.
  • Difficulty Securing Housing: Landlords and lenders may use data to determine your eligibility, often without your knowledge.

Why it matters: When your financial prospects are influenced by data you didn’t consent to share, it limits your opportunities and can impact your quality of life.

IoT Malware Variants

In 2002, an 87% year-on-year increase in the number of malware attacks targeting Internet-of-Things (IoT) devices (112.3 million attacks globally).

Cybercrime Expected to Skyrocket

According to estimates from Statista’s Market Insights, the global cost of cybercrime is expected to surge in the next four years, rising from $9.22 trillion in 2024 to $11.36 trillion by 2026.

Exposure to Cybercriminals

The same data brokers that sell your details to marketers also make it easier for cybercriminals to target you. With access to your personal information, attackers can craft convincing scams and launch tailored cyberattacks.

  • Scams: Fraudsters use your data to create realistic schemes, tricking you into sharing even more sensitive information.
  • Identity Theft: Cybercriminals can impersonate you, taking out loans or credit cards in your name.
  • Hacking: Personal data can be leveraged to break into your accounts, exposing you to further threats.

Why it matters: When your information is in the wrong hands, it can lead to financial loss, emotional distress, and long-term damage to your digital reputation.

Take Action to Protect Your Privacy

These risks highlight why data privacy matters—not just as a concept, but as a vital aspect of personal security, financial stability, and peace of mind. By standing up for your privacy, you protect yourself from unnecessary disruptions, financial setbacks, and threats to your safety.

Explore our Resources page for tools, tips, and guidance to take control of your data and stay secure in a connected world. Together, we can fight back against the misuse of personal information.

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